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Chris Brogan explores how people use content and community to build marketplaces around areas of belonging. He is CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of eight books and working on his ninth, Belong: A Framework for Embracing Community, Driving the Economy and Building the Future. Learn more about him at chrisbrogan.com.
How did you become a buddhist
- Chris went to an event with his better half Jacq Shambala event.
- Jacq broke all the rules and became BFFs with Pema Chodron
- Chris does his Buddhism on his own by reading and meditating.
Can you run your life at 40% and get a business going?
- YES!
- Chris see many people starting out running around being busy because they don't know what they are supposed to do…he get's that.
- Figure out where you belong instead of where you fit in…then things start getting smarter, quicker, faster.
- Chris serves people who are trying to figure how to:
- Create Content that
- Nurtures a community
- and perhaps earn the opportunity to create a marketplace
- You can run at 40% when you stop chasing “everything” and you start serving those people you have the pleasure and opportunity to serve.
- If you don't know where you belong, it's takes some internal work to figure out where you are supposed to be.
Life at 40% allows one to build an energy reserve
- Being sleep deprived doesn't serve anybody…should be for emergency (non business) use only…such as life and death situations.
- Chris build his life with plenty of blank space on his calendar to serve his people.
Chris never has burnout
- He puts his mask on first he serves himself and his higher power
- 2nd circle are the people he loves the most…not all his loved ones…those he loves the most.
- 3rd are mentors and people he mentors
- 4th are customers
- Many people put customers first, but those are the people who gain/lose weight, or get sick and loose time.
Belonging, Content, and Community
- People are throwing out content without knowing “WHY” they are doing it.
- There's a lot of box checking going on in the Platform space….somebody said I need a podcast…here's a podcast….CHECK!
- It makes Chris weepy.
- He wants the whole “content marketing” community to work better
- Content has to serve 1) the content marketer is served by creating a possibility for an opportunity to sell 2) serve the community as useful, entertaining and informative.
- Belong to the Community you want to serve…like if you want to serve the Spartan Race crowd…run the Spartan race…or partner with them.
- You need to listen to what the community wants and needs and nurture your belonging relationship within the community.
- Then you can earn the opportunity to sell within that community.
- The reason people have a hard time selling is they are pushing against a space wherein they have not earned the opportunity to sell…that's what Chris is trying to fix.
- You don't need to create a community you just need to belong and start serving to earn an opportunity to sell.
Are “Quotes” content marketing?
- No.
- A quote of Chris's is loaded into a robot that tweets 100 everyday and they all have @chrisbrogan. This screws up his tweeter feed.
- Those are robots talking to robots…nobody cares about your quotes.
- Chris did 45 tweets everyday…the same tweets…nobody complained.
- Sharing other people's stuff is pretty cool.
- The powerful shares are natural and organic within the community that contains cleverly embedded branding.
- Like the Spartan Race Community loves to snap instagram pics of people all muddy jumping over fire…that's powerful content.
- Quoting a bunch of crap because you think you are supposed to be making noise is just making noise.
Links
Chris Brogan Current Blog & Weekly Newsletter Sign-Up: http://www.chrisbrogan.com
Owner Media Group: http://ownermag.com/
Chris Brogan Speaking Topics: http://chrisbrogan.com/events/
The Owner's Mind Podcast: http://hbway.com/omradio
Owner Media Group Courses: http://ownermag.com/store
Chris Book List on Amazon.com: http://www.amazon.com/Chris-
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